Connecticut Association of School Librarians
In preparation for the 2011 NESLA Leadership Conference on “Advocacy: Marketing Your Schoo... Saturday, Feb. 5, I’ve read Purple Cow, New Edition: Transforming Your Business by Being Remarkable. Here are some of my notes from the book. I've also included a video to the CASL ning.
When he talks about being remarkable, Godin means being remarked about. He tells us to just do it--start innovating. “Create remarkable products that the right people seek out.” Experiment.
“Services that are worth talking about get talked about.” You need to provide products, services and techniques that people will seek out. Personalize your program to your school community. Find a group of people that wants to hear what you have to say because they know what you have to offer, they trust you, and you have made learning faster and easier for them. They will communicate your worth and your program will grow. Build it and they will come.
What will you choose? “To be invisible, anonymous, uncriticized and safe, or to take a chance at greatness, uniqueness, and the Cow.”
“If you acknowledge that you’ll never catch up by being the same, make a list of ways you can catch up by being different.”
“Measurement means admitting what’s broken so you can fix it.” Using AASL’s new online Planning Guide will help you develop a strategic action plan for your program. By assessing what is working and what is not you can evolve faster and provide evidence of change. Focus on the student and create a better experience for them. Their success and response to the program is your best marketing strategy.
Use social media to engage with your students and for students to interact with each other.
What is your competition? Where are your edges? “Without understanding this landscape, you can’t go to the next step and figure out which innovation you can support.”
The power of AASL’s slogan L4L, learning4life, is our script as school librarians. It reminds everyone of what we do.
Learn from the successes of others. Award winners are good role models. Check out their programs. Look at conference headliners and learn from their hand-outs or blogs.
Is almost everything you don’t do a result of fear?
“The best the timid can hope for is to be unnoticed
We can’t afford to be invisible. We need to become remarkable in 2011 and beyond.
It won’t be easy, but it will be much more challenging, fun and fulfilling.